Write a crisp deck with a short, articulate engaging email of your idea. Send the pitch deck before we talk — even in your intro email. Why? A busy angel can get 3, 4, 5 maybe even 10-20 requests for meetings every day in their inbox. Make it easy for us to say yes to a (virtual) meeting. For me, if there’s a lot of back and forth and the founder is coy about a pitch deck, they ultimately get lost in the daily shuffle. Please, please make it easy for us to say yes.
Here are some great resources to make a smart, crisp pitch:
The engineer in you is going to want to debate length and order and you know what? It doesn’t matter. Shorter is better but the best Seed Stage pitch decks show insight and imagination. You are asking us to give you money in an idea that is likely pre-product and or pre-revenue. You have to paint a dazzling picture for us to make that leap.